
A nourishing and protective ingredient studied to restore the skin’s natural hydration and protect it every day.
Since 1904, Neutro Roberts has supported generations of families with products that are both gentle and effective.
Our trusted care leaves people feeling safe and nurtured—because every product we make is a small gesture of attention and kindness.
Because we believe that giving back is more than simply giving. It’s an act of care, altruistic yet simple, that honors both our own needs and those of others. It is a daily ritual, a familiar habit that goes beyond kindness.
Studied to provide daily protection and comfort, while fully respecting the skin’s natural physiology
A nourishing and protective ingredient studied to restore the skin’s natural hydration and protect it every day.
From the very beginning, the production of Neutro Roberts’ deodorant sticks has been rooted in Florence’s rich pharmaceutical heritage.
Today, that tradition continues at our historic site in Calenzano, just outside Florence.
In 1843, the English chemist Henry Roberts arrived in Florence, at 17 Via Tornabuoni. There, he founded the H. Roberts & Co. English and American Chemist and Druggist Pharmaceutical Laboratory. From that moment, a true revolution began in the personal care and hygiene category. About sixty years later, in 1904, the first solid soap was created—made with glycerin and formulated to be gentle enough even for children’s skin.
Neutro Roberts.
Giving back, every day.